Top 5 Beauty Retail Apps on Android in Poland, Q2 2023

The second quarter of 2023 saw varied performance among the top beauty retail apps on the Android platform in Poland. Here's a detailed look at the trends for the top 5 apps in this category.

Douglas – Parfüm & Kosmetik from Parfümerie Douglas GmbH showed fluctuating weekly downloads, peaking at around 8.1K in mid-April and declining to approximately 2.4K by the end of June. Weekly active users also saw a peak in early April at about 31.9K, before gradually decreasing to roughly 20.3K by the end of the quarter.

Poprzednia wersja - Sephora from SEPHORA experienced a decline in weekly downloads from about 5.9K at the end of March to around 2.6K by the end of June. Weekly active users followed a similar trend, starting at approximately 21.9K and ending at 17.7K.

Notino: perfumes and cosmetics from Notino had a significant peak in weekly downloads in mid-April at about 8.7K, but this number dropped to around 1.3K by the end of June. Weekly active users also saw a peak in mid-April at approximately 19.6K, with a fall to about 11.8K by the end of the quarter.

flaconi from Flaconi had relatively low weekly downloads, peaking at around 293 in mid-May and ending the quarter at about 128. Weekly active users fluctuated slightly, peaking at approximately 4.3K in early April and ending at around 3.7K.

Lush Fresh Handmade Cosmetics from Lush Fresh Handmade Cosmetics had the lowest numbers among the top 5, with weekly downloads peaking at 54 in mid-April and ending at 42 in late June. Weekly active users remained relatively stable, peaking at 46 in late May and ending at 42.

These insights are based on data from Sensor Tower. For more in-depth analysis and information, visit Sensor Tower.